About

VFS Coaching

I’m Scott Potter, owner of Value Flow Solutions and a certified coach specialising in Personal Performance Coaching.

I am the principal coach, helping business leaders increase their effectiveness and influence, and individuals navigate times of uncertainty or transition with clarity and confidence.

I've been in business for 30 years and for many of those years I've held senior positions and worked in a range of organisations and industries. Unlike many coaches, I'm an accredited, practicing coach with a wealth of business experience.


Our commitment to make performance coaching accessible to as many people as possible

We are passionate about, and committed to democratising Coaching. We don't believe that our help and support should be limited to the privileged and as such 20% of our coaching work is pro bono...For every 5 sessions from a paying client, we make one pro bono session available.

And to round up the amount that we give back, to a nice 25%, we also pay 5% of our coaching profits to UK charities.

Accredited Coaching Practitioner

Unfortunately, coaching isn't a regulated profession. As such, finding a good coach can be a bit of a minefield and often comes down to recommendations.

Fortunately however, professional bodies such as the ICF (International Coaching Federation) and the EMCC (European Mentoring and Coaching Council) provide reassurance by upholding standards.

At VFS we have chosen to partner with the EMCC to accredit our Professional Coaches. As a member of the EMCC, we abide by their Global Code of Ethics. You can download this here.